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Learn How to Register Your Sales Team

Building & Tuning a
High-Performance Sales Engine

Wednesday, July 22, 2009

Chris Brecher
COO and EVP, Worldwide Field Operations
Apriso Corporation

Over the years Chris Brecher (biography) has impressed fellow Round Table Members with his highly experienced approach to Sales Management.  In this very special Focused Workshop, Chris will use an outline of his sales management approach to shape our discussion. He will also shape it to address your toughest sales problems.

Chris’s approach has been exceptionally successful in selling higher-ticket ERP,

CRM and Specialty Software, in healthcare, retail, wireless, and manufacturing environments – but it can also be applied to virtually any sales planning and execution process…particularly in this current era of oft frozen budgets.

Chris has improved sales processes for private, public and VC-backed companies in this decade, and has doubled Apriso’s sales run rate over the last three years, also taking its bottom line from losing millions to making millions.

Here are some of the topics Chris will address, and we’ll all discuss:  

 ► Start with your particular customer/prospect, and then work backwards

 

 ► Define your winning sales strategy
 

 ► Align the key elements of your sales approach to your overall strategy
 

 ► Build or Tune Up your team, tools and story to support your approach
 

 ► Anticipate competitive responses to your approach before they’re initiated
 

 ► Use the right fuel to ensure your sales engine wins your competitive races
 

 ► Gain the pole position in every competitive situation
 

 ► Locate the real starting line in each race

 

Date:
July 22, 2009

Time:
1:30 - 6:00 PM

Location:
 Stradling Yocca Carlson
& Rauth
660 Newport Center Dr., 16 Fl
Newport Beach
Agenda:
1:30 Pre-Event Networking
2:00 Presentation, Q&A
         and Discussion
5:00 Reception
6:00 Conclusion

Costs: (per person)
 ABL Members                 $FREE

ABL Members' Chief Sales
   Officers:                        $FREE

Non-ABL Members           $195



Sponsored by:

  STRADLING YOCCA
   CARLSON & RAUTH
               Attorneys at Law

AT&T

HFS Consultants

IBM
 Global Business Services

 

*****RSVP & REGISTRATION INSTRUCTIONS*****

ABL Members: To register yourself, contact Laura Grant at:(714) 245-1427 or Laura@abl.org

ABL Members' Chief Sales Officers: To register, please fill out and fax back this SALES OFFICERS Registration Form
 

Non-ABL Members: Please complete and fax back this form: NON-ABL Member Registration Form
Once we have received your registration form, we will email you a receipt/confirmation of your payment and attendance.
 

ABL Organization
930 W. Town & Country Road 
Orange, CA   92868
www.abl.org

ABL Event Coordinator: 
Laura Grant
Phone: (714) 245-1427   Email:Laura@abl.org