excerpted from MarketingProfs.com, 1/3/06

Jonathan Kranz, of MarketingProfs Today, offers these suggestions for topics for your Web log: 
1. Announce something: like a product release or an upcoming seminar, and ask for feedback. Suggest that readers take a look at your product, article or whatever, and request their input. Write as if your subject were something that would be improved by their contributions. 
2. Respond to an article or news item: Pick up the paper or visit a Web site that offers news relevant to your industry, then follow your gut: the more visceral your response, whether it's in ardent support of the author's message or in hostile reaction to it, the more likely it will inspire a passionate and interesting blog post. 
3. Reflect on an event: Meetings, seminars, conferences — post about the ones you attend. Offer your perspective on the ideas discussed, as well as observations about the attendees, the speakers, the audience reactions. Were there a lot of questions? Any good ones worth repeating? 
4. Respond to a reader's concerns: build posts around comments and emails you receive. You build confidence and credibility when you explicitly address issues raised by your readers. Prime the pump by inviting reader questions and comments. 
5. Share a personal anecdote: such as your first sales call, an unusual contract negotiation, an unexpected windfall to harvest or a disaster to recover from. Your real-life memories, warts and all, may offer subtle shades of insight that are often obscured by larger theories or "best practices." They provide crucial details that textbooks cannot, and they add that extra seasoning of empathy — allowing readers to walk in your shoes — that can give your message added urgency. 

excerpted from MarketingProfs.com, 1/3/06