ECI LAUNCHES NEW HEALTHCARE DIVISION

Senior/boomer marketing specialist Robin Raff leads as chief strategist

San Francisco – February 28,  2006 – Expert Communications Inc. (ECI), a national direct response firm specializing in marketing solutions for regulated industries, announced today the launch of ECI Healthcare (www.ecihealthcare.com).  A reflection of the trend toward consumer-driven healthcare, the new division will address the 
specific marketing needs of healthcare companies, particularly those targeting the mature market.  An experienced, dedicated healthcare team will offer a broad range of strategic and tactical marketing expertise, including project management, creative development, production supervision and state-of-the-art data management and analysis.

“The recent growth of the mature market segment—mostly due to aging boomers—and the trend toward consumer-driven healthcare represent a huge growth opportunity for ECI," said Bara Oscodar, ECI president. “Our new division makes the most of this opportunity by offering the traditional consumer marketing methods that healthcare companies need now more than ever.  We also provide sophisticated data services that 
ensure the level of privacy required by this highly regulated industry."

ECI Healthcare will be led by Chief Strategist Robin Raff, a veteran of healthcare marketing with more than 20 years of experience in direct response. Raff has held senior management positions at many of the country’s top advertising agencies and specializes in targeting and influencing seniors and baby boomers. She has a comprehensive understanding of the mature market segment and their health care needs, desires, concerns and motivators.

As senior vice president, director of client services for Age Wave Impact, an agency serving clients who target aging boomers and seniors, Raff provided strategic direction on all accounts, including Blue Cross and Blue Shield, HealthNet, Searle Pharmaceutical, GE Financial Assurance Long-Term Care, Miracle Ear, Caremark and LifeMasters Disease Management.

“There’s no learning curve here," says Raff. “ECI Healthcare’s team has an insider’s view of the competitive landscape and understands consumer needs. Whether you need a one-off creative solution, a strategic partner to spearhead a new initiative or an entire 
marketing program, we’re ready to help."

About ECI
ECI is a direct marketing agency comprised of highly seasoned professionals whose primary focus is helping major corporations in regulated industries grow and retain market share. One of the most established, privately owned direct marketing agencies on the West Coast, ECI is known for its ability to move swiftly and effectively as an active partner with clients. For more information about ECI, please visit www.eciww.com.