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Gas Station TV Launches National Media Network with Pre-eminent Partners Market leaders unite to bring business strength and sustainability to exciting new venture GSTV has
formed pre-eminent partnerships with ABC National Television Sales (a
division of the Walt Disney Company), which will provide exclusive
national sales representation for the network featuring select ABC
content; Murphy Oil USA, Inc., the leader in the growing U.S. market of
gasoline sales at non-traditional locations with 900 stations located in
Wal-Mart parking lots; Gilbarco Veeder-Root
(Gilbarco), the world's largest manufacturer of gas retailer equipment
and technology; and Delphi Display Systems, the market leading provider
of outdoor digital video display systems. "We are
creating the most valuable, out of home, digital network, with the
greatest entertainment value for customers and significant return on
investment for advertisers," said David Leider,
CEO, GSTV. GSTV is led by executive management hailing from diverse backgrounds in advertising, digital signage, marketing, media and retail. The leadership team includes: David Leider, chief executive officer; Adam Bleibtreu, president; and Steven Kuehn, chief financial officer. Leider, Bleibtreu and Kuehn received the venture and private equity funding to create Gas Station TV from iZi Media, LLC and DHW Capital, LLC. "The
strong leadership skills demonstrated by David, Adam and Steven through
their far-reaching expertise in media, coupled with a strong business
model make GSTV an attractive investment opportunity," said David
Wong, DHW Capital. The value
proposition of GSTV is rooted in the average length of time consumers
spend fueling their vehicle. GSTV has developed a programming schedule
to maximize information sharing during this four minute time period.
GSTV will feature select ABC News content, including the popular
"News You Can Use" segments from "Good Morning
America"; local news, weather forecasts and traffic updates from
ABC owned television stations; and entertaining promotional material
from the ABC Television Network. ABC's New
Media Sales group will support GSTV's brand
reach within the advertising community, as well as the network's overall
promotional initiatives. Tapping ABC New Media Sales sophisticated
research, marketing and promotional resources, GSTV will have the
capability to assist advertisers in shaping messages most effective for
the retail-based network and its audience. "GSTV's
full audio and video experience will offer a highly valuable television
experience for consumers at the pump, as well as tremendous
opportunities for advertisers seeking to reach this significant
place-based audience," said John Watkins, president of ABC National
Television Sales. The
full-motion video and stereo sound of GSTV will be broadcast throughout
the gas station creating a dynamic and immersive media experience for
both the consumer and the advertiser. "GSTV
offers our clients the maximum value for their advertising
dollars," said Jack Sullivan, senior vice president and out of home
media director, To achieve
national distribution, GSTV has signed a long-term, exclusive contract
with Murphy "GSTV's
compelling, visually striking consumer entertainment gives Murphy GSTV has also
entered into a strategic alliance with Gilbarco Veeder-Root
to embed the 20" LCD monitors with stereo sound that carry GSTV
into its gas pumps at participating stations. The GSTV system will not
only be embedded into new fueling dispensers, it can also be retrofitted
into any Gilbarco pump. Through an exclusive co-marketing agreement, the
GSTV system will be marketed through the Gilbarco sales force and made
available to Gilbarco's high-volume gas retail customers. The
partnerships with ABC for content and advertising sales, and the
alliance with Gilbarco enable GSTV to provide the equipment and service
at no charge to the retailer. Programmable
on a station-by-station basis, a portion of the programming on GSTV is
dedicated to delivering messages that directly promote each retailer's
convenience store offerings. With up to four customized, promotional
messages airing during each customer's visit, GSTV enables retailers to
drive the pay-at-the pump customer back into the store. Using templates
from major brands like Pepsi, "We
believe that GSTV's digital media solution
featuring ABC programming will not only enhance the customer experience
but generate profits for our gas retailers by driving more retail
traffic into their stores," said Martin Gafinowitz,
president, Gilbarco Veeder-Root. The
dispenser-top units used in the GSTV system will be manufactured by
Delphi Display Systems ( "Delphi
Display Systems is committed to pioneering creative solutions and
adapting unique applications for our customers," said Ken Neeld,
president and CEO, Delphi Display Systems. "GSTV provides us with
another great opportunity to apply our expertise." The content
on GSTV will be updated several times per day so that it remains
relevant each time a customer visits the station. GSTV
currently features advertising from Allstate, Chevrolet, ditech.com,
Goodyear, Pepsi and the U.S. Smokeless Tobacco Company. Webcast
and Conference Call, Monday June 5, 11 a.m. EST The Webcast
will be broadcast in both Real Player and Windows Media Player formats. Attendees may
also access the audio portion of the presentation and Q&A via
conference call: Please dial
in approximately ten minutes prior to the start of the call for
admittance. About
Gas Station TV About
ABC National Television Sales About
Gilbarco Veeder-Root About
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