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Spotlight on Debra Reisenthel, CEO of
Novasys Medical,
ABL's 2010 "Leadership in Innovation" Awardee
Debra
will receive ABL’s 2010 “Leadership in Innovation” Award and make
the Keynote presentation at our
12th Annual Innovations in
HealthcareSM Awards Event
on April 28, at the Radisson Hotel in Newport Beach. Debra
has led Novasys since its inception, in 2001, raising $90 million
in venture capital along the way, to see the company’s flagship
product -- the Renessa® System -- through development, animal
studies, human clinical trials, FDA approval, market acceptance,
and widespread reimbursement. In a market with huge challenges,
few visionaries remain a company’s chief executive throughout the
entire progression, from idea to commercialization.
Renessa was named the 2009 Most Promising New Product,
selected by industry CEOs, at the Phoenix Medical Device and
Diagnostic Conference. Also since 2009, Renessa has received
several positive insurance coverage decisions, including approvals
for nationwide coverage from Aetna, a positive Blue Shield of
California Technology Assessment, and coverage approvals from
seven of the ten Medicare regions, enabling Medicare to cover
Renessa for over 75% of insured women nationwide.
Read our full press release on Debra and the Innovations in
HealthcareSM Awards Event. And make your
plans now to join us on April 28th!

Accuray
Signs First NHS
Facility to Acquire a CyberKnife System
Accuray, Inc., where Euan Thomson, Ph.D. is CEO, announced
that Mount Vernon Cancer Centre in the United Kingdom has become
the first National Health Service (NHS) hospital to acquire a CyberKnife
Robotic Radiosurgery System. NHS is the
world’s largest publicly funded health service and the CyberKnife
System will enable Mount Vernon to expand its radiation
offerings to patients who may not have been able to tolerate other
treatments or have medically or surgically inoperable tumors.
Aetna Medicare Members to Receive Medication
Therapy Management Services
Aetna Health Plans, where
Pam Kehaly is President of National Accounts,
will give members who enroll in their 2010 Medicare plans access
to medication therapy management (MTM), which are enhanced
services
aimed at helping them safely and effectively take medications prescribed
by their physician. MTM brings together pharmacists, patients, physicians and other healthcare
professionals to help patients with their medications. According to CMS, MTM
programs are to include patients with multiple chronic conditions
who are expected to spend $3,000 per year on up to eight or more
medications.

AT&T Expands Healthcare Community Online to
Improve Patient Care
AT&T, where Marina Younani and Judi Manis are Regional VPs in
Healthcare Markets, is expanding its AT&T Healthcare Community
Online (HCO) solution to include a dynamic portal
with pre-integrated applications. AT&T HCO -- a highly secure,
cloud-based health information exchange and collaboration portal
-- provides communities, hospitals and large healthcare systems
the foundation necessary to support the meaningful use of health
information technology. With AT&T HCO, physicians and medical staff only need to
sign-in once to access applications, including labs, reporting,
ePrescribing, billing systems, patient registries, medical images, EMRs
and other data.
Axolotl Celebrates 15 Successful Years with
Industry Plaudits
Lots of news from Axolotl
Corp., where Ray Scott is CEO, as it celebrates 15 successful years of software
development and Health Information Exchange (HIE) implementation. The
Santa Cruz HIE is using Axolotl's
Elysium NHIN Gateway to connect to two California HIE networks -- EKCITA
in Tehachapi and the Long Beach Network for Health -- for exchange
and sharing of critical clinical information.
Also, NeHII, the
Nebraska Health Information Initiative powered by Axolotl's
Elysium Exchange, announced its successful expansion to Central
Nebraska. NeHII is featured in a new book on technology and healthcare
transformation released by the Center for Health
Transformation: "Paper Kills 2.0: How Health IT Can Help Save Your Life
and Your Money." Meanwhile,
Axolotl was identified as one of the early leading
Health Information Exchange solution providers with a fast-growing client
base in the new KLAS report, "Health Information Exchanges: The Reality
of HIE Adoption." KLAS confirmed that
Axolotl has the most live HIE clients in the acute-to-acute space, where
two or more non-affiliated hospitals or health systems are sharing
patient data with authorized physicians and healthcare
professionals in the region.

Buck Institute
Study Predicts
Molecular Causes of Many Genetic Diseases
A new study using bioinformatics, led by scientists at the Buck
Institute for Age Research, where Jim Kovach, MD, is President, reports the ability to predict the
molecular cause of many inherited genetic diseases. These predictions
involve tens of thousands of genetic disease-causing mutations and have
led to the creation of a
web-based tool -- designed to enhance the
functional profiling of novel amino acid substitutions -- available to
academic researchers who study disease.

California
Family Health Council:
2011
Title X Funds Available
The California Family Health Council, where Margie Fites Seigle is
CEO, has announced the
availability of Title X funds to be awarded via a competitive
application to family planning services for low-income men and women
throughout the state of California. Grants will be awarded for the
period of January 1 – December 31, 2011. Interested applicants must
submit a Notice of Intent to Apply by 5:00 pm March 11, 2010.
Eligibility requirements include: FPACT provider for a minimum of 2
years; Non-profit 501c3 status, or a
country or city health department. Click for more
information.

CalorieKing Teams with Salvation Army Kroc Center on Community Program
CalorieKing, where Keith McGuinness is CEO,
is
partnering with the Salvation Army Ray and Joan Kroc Corps
Community Center in San Diego to pilot a community weight control
program. Its goals are to learn if it's possible to provide a
long-term, community-based, public treatment program, and to offer
something that people can move in and out of as their personal
circumstances and needs require. The Kroc Fit Challenge will
incorporate CalorieKing's online program and print tools to teach
the fundamentals of weight control. Subsequent pilot phases will
experiment with outreach, using the connectivity tools within the
CalorieKing Program to communicate with participants in creative
ways.

CIGNA's
New Worksite Program Combats Metabolic Syndrome
CIGNA Health, where Chris De Rosa is
Southern California/Nevada President,
has added a new worksite lifestyle improvement program to help people
combat metabolic syndrome, a condition that significantly increases
the risk of developing type 2 diabetes and heart disease. The
intensive, 90-day Metabolic Syndrome Improvement Program helps people adopt healthy
behaviors, such as increased physical activity, better eating habits,
weight loss and stress reduction. A key element of the
program is access to a social networking site that gives participants
an opportunity to share their experiences and keep one another
motivated toward making healthy behavior changes.

Epocrates
to Enter
EHR Market
Epocrates, Inc., where Rose Crane is CEO, is preparing to enter the
electronic health records market with the
development of a new mobile and web-based EHR offering that meets the
unique needs of solo and small group physician practices -- which
includes more than 50% of U.S. physicians. It will feature Epocrates'
drug and safety content, and will be easy to learn, accessible at the
point of care, affordable via a
web-hosted, customizable offering with low up-front investment, and
will meet "meaningful use" and HIPAA compliance requirements.
Meanwhile, Epocrates announced that healthcare
professionals can now use beta versions of its software on mobile
devices running the Palm webOS and Android platforms.

Genentech
Gets Innovation
Recognition & FDA Approval
Genentech, Inc.,
where Art Small, MD, heads Oncology Health Outcomes,
has been honored in
Fast Company’s annual Most Innovative Companies issue as the
fourth Most Innovative Biotech Company in the World (as Roche/Genentech),
noting that Genentech has three of the five best-selling biotech drugs.
Meanwhile, Genentech and Biogen Idec announced that the FDA
has approved Rituxan (rituximab)
in combination with fludarabine and cyclophosphamide for people
with previously untreated and previously treated CD20-positive
chronic lymphocytic leukemia. And,
Genentech announced that a Phase III study showed the combination of Avastin (bevacizumab) and chemotherapy followed
by maintenance use of Avastin alone increased the time women with
previously untreated advanced ovarian cancer lived without the disease
worsening, compared to chemotherapy alone.

HeartMath Offers Online Learning
Program to Companies
HeartMath LLC, where Bruce Cryer is CEO,
is
offering a video-based, online learning program that companies can
provide to their employees, called
Revitalize You! It consists of five one-hour sessions
that teach more than ten health-promoting HeartMath tools and
techniques. It includes emWave technology for each participant,
online support and coaching, technical support, analytics,
reporting of results, and more.

IBM
Fosters Creation of Health
Information Exchanges
IBM, where Bill
Craddock
is Client Service Leader West of
Global Business Services, has completed its acquisition of
software company Initiate Systems and subsequently introduced Initiate
Exchange, a new service that enables health systems to exchange patient
data with physicians. Using Initiate's software as a service delivery
model, physicians can quickly achieve their information-sharing
objectives, such as issuing orders, accessing test results, sharing
registration information, directly from their EMR or practice management
system, without the cost and time associated with internal development
or additional computing infrastructure. The offering gives health
systems the flexibility to say "yes" to community physicians seeking to
work more closely with the health system.

Kaiser
Permanente Completes EHR Implementation
Kaiser Permanente,
where
Chris Boyd and Dan Edmonds-Waters are senior executives,
announced that
every medical facility within the health system is now equipped
with Kaiser Permanente HealthConnect, the largest private sector
electronic health record in the world. KP hospitals in Oakland,
Richmond and Vallejo in Northern California are the most recent
facilities to complete the final phase of EHR implementation,
which includes bedside documentation, clinical decision support
and bar-coding for medication administration.
Meanwhile, Kaiser
has been honored in
Fast Company’s annual Most Innovative Companies issue as the
fifth Most Innovative Health Care Company in the World for its
pioneering electronic health record -- the world’s largest civilian
EHR, and for its healthcare innovation center that develops the future
of healthcare.

On Lok May Expand
PACE to Rural California
On Lok Senior Health Services, where Bob Edmondson is CEO, is collaborating with providers of eldercare in
Riverside, San Joaquin and Humboldt counties to assess the
feasibility of PACE (Program of All-inclusive Care for the
Elderly) in their rural communities. A $100,000
grant provided by the SCAN Foundation enables On Lok to lay
the groundwork for developing local PACE programs to serve
these areas. Successfully modifying PACE for rural
California will require innovation to translate the success PACE has had
in densely populated urban settings. Challenges include a relative lack
of healthcare providers and facilities, long distances between seniors
and services, and lower population densities.

Pediatrix Adds Idaho
Neonatal Practice
Pediatrix Medical
Group, where Dave Mintz is VP of Pacific Region Operations,
has acquired a
neonatal physician group based in Idaho Falls, Idaho, consisting of two
physicians who staff the Level III neonatal intensive care unit at
Eastern Idaho Regional Medical Center and two area hospitals in
Southeast Idaho. Annual NICU patient volume
at Eastern Idaho Regional exceeds 4,000 patient days.

PeriGen
Partners with MDAdvantage to Reduce Physician Insurance Costs
PeriGen, Inc., where Don
Deieso is CEO,
has partnered with MDAdvantage, a professional medical liability insurance company serving obstetricians
throughout New Jersey. Under the multiyear agreement, MDAdvantage has
purchased licenses for the
web-based PeriCALM system that will be made available to their insured
obstetricians at a reduced cost. MDAdvantage physicians who elect to use
the PeriCALM Shoulder Screen will receive a 5% discount on annual
insurance premium costs. Those who also participate in a CME course on
fetal monitoring are eligible for a
15% discount.
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Everywhere we turn, we are confronted with rising
healthcare costs. My son, who has some history of asthma, was denied
coverage with us on the family plan when we had to switch coverage
(after expiry of COBRA benefits). Naturally, the carrier offered
separate coverage for him at a substantially higher cost. I chose the
high deductible option, making the coverage I have almost like a
stop-loss insurance. In other words, I am, for all practical reasons,
carrying my own insurance.
You will
most likely contest any hypothesis I may make, so please permit me to
dream. Assume a million like me formed a virtual social enterprise. That
would give us a budget around $12 billion USD. Suppose further that we
were able to carve out volunteers who would work a specified set of
hours for reduced premiums (almost like a renter-manager in small
apartments). Suppose further that we created a vast social network (no
major investments: Facebook will do fine, thank you). Since I am
dreaming, nothing will stop me from assuming that a few amongst us are
more inclined to contribute more time, experience and energy to this
noble enterprise. These selected few negotiate contracts with physicians
(my dream physicians are honorable and charge ethically), develop a
global drug network (I mean the good kind of drugs – even in dreams I
cannot think of evil), develop a self-claims process (I can do this – so
this part of the dream is real), and reduce the administrative costs to
near zero. We of course initiate health awareness programs (yoga is not
a dream), we propagate that eating right, thinking right, and
stress-free life is essential. Needless to say, of course, that none in
our network will be called to put in long, stressful hours of work.
If I
achieve this, what have I established? Have I made a dent or set a trend
at least? Have I shown a way for all of us to think of healthcare
differently? Or even to dream this is a dream?
COMMENTS:
I would say
that what you’ve dreamed up is an embryonic, low cost health
insurance company, staffed by volunteers. And after a while,
the Federal and State governments and labor unions will
impose rules, restrictions and limits on you; corporate
greed, ambition, waste and fraud will start to creep into
the organization; you’ll get sued several times. In the end,
if you survive, you’ll have been forced to modify the model
so much as to be indistinguishable from HealthNet, Anthem,
Aetna and Pacificare.
Dave Dickinson, COO, Managed
Care Resources
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In Case You Were Wondering: Why a 39% Rate Increase?
Apparently
you weren't alone. According to the opening lines of
Brian Sassi's, CEO of WellPoint
Consumer Business Unit (which includes the individual market
business in California), "letter
of explanation," HHS Secretary Kathleen Sebelius wondered
why, too. Sassi's six-page explanation as to why Anthem Blue
Cross believed they were compelled to raise their rates so
dramatically, presents a cogent explanation of the way the
individual market works, and why the "personal coverage
requirements" (i.e., "mandates") in the current House and
Senate Health Reform bills are inadequate to assure a
successful program. Brian has condensed a course in healthcare
economics into these six pages, that are highly worth reading.

Obama Urges Congress Toward Reconciliation; Says He’s
Open to Some GOP Ideas
President
Obama called on Congress Wednesday to finish healthcare reform
with an “up-or-down vote” in the next few weeks. In his
speech, he
didn’t mention the word reconciliation -- the Senate procedure
that can get past a filibuster with a simple majority -- but
made it clear that he supports the Senate using the tactic to
pass a final reform bill.
He didn’t go
into specifics on the content of his plan, though he did
mention supporting Republican-backed elements. Instead, he
recapped the last year of debate and in effect, exhorted
Democrats in Congress to put potential political consequences
aside and finish the legislation. President Obama will hit the
road next week to push the case for reform. The goal is to
finish the legislation by March 29, when Congress begins
spring recess. (Christian Science Monitor & Boston Globe,
3/3/10)
A day earlier,
the president sent a letter
to congressional leaders of both parties saying that he is
open to considering four GOP health reform proposals for
inclusion in final overhaul legislation: *Adding $50 million
to current reform legislation to develop state demonstration
projects intended to lower the cost of medical malpractice
disputes; *Offering high-deductible insurance plans that could
encourage U.S. residents to set up health savings accounts;
*Using undercover patients to discover Medicare and Medicaid
fraud; and *Increasing Medicaid payments to physicians to
entice them to stay in the program. (Los Angeles Times,
3/2/10)

ONC to Expedite EHR Certification
The Office
of the National Coordinator for Health Information Technology
at HHS will exercise the authority it was given by Congress
and expedite the authorization of organizations for the
certification of electronic health-records systems under the
federal stimulus law. The ONC action, which came in the form
of a proposed new federal rule released this week, could ease
a major bottleneck to a multibillion-dollar federal program to
subsidize the purchase of EHR systems by hospitals and
office-based physicians under the American Recovery and
Reinvestment Act of 2009, aka the stimulus law.
The new rule outlines a bifurcated certification process,
one temporary and one permanent. One prong of the new process
would establish one or more entities called an ONC-authorized
testing and certification body. The expedited process could
permit EHRs and separate component parts or modules of an EHR
to be certified by as early as this summer. Organizations
seeking to become certification bodies can begin applying for
recognition once the final rule is published, which should be
this spring.
The temporary program would expire in the first quarter
of 2012. It would be replaced by a permanent program in which
certification organizations are accredited by an outside
agency. The permanent program would separate the
responsibilities for performing testing and certification and
also provide for testing of IT systems in addition to EHRs and
EHR modules, such as personal health records and health
information exchanges. To be eligible for federal IT subsidy
payments under the stimulus law, hospitals and “eligible
professionals,” chiefly physicians, must use “certified” EHR
systems in a meaningful manner. (ModernHealthcare.com,
3/3/10)

Proposal
Would Give Californians Final Say on Healthcare Reform
California
Senator Tony Strickland (R-Moorpark) recently announced that
he’s introducing a state constitutional amendment (SCA
29) that would require Californian voter approval before
any of these provisions of national healthcare reform could
take effect in California: *A requirement that individuals
have health insurance coverage; *Regulations that require
insurers to offer insurance coverage to people without regard
to age or pre-existing conditions; *Requirements that
employers provide insurance or contribute to the cost of
workers' health insurance; *A government-run health plan that
competes with private insurers; and *A single-payer health
plan. (Ventura County Star, 2/25/10)

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