EndogenX CEO, Joseph Dunn, Joins ABL Organization

Santa Ana, CA — March 1, 2011 — Joseph Dunn, Chairman and CEO of EndogenX Inc., has joined the Adaptive Business Leaders Organization (ABL). As part of California’s leading vertical-industry Chief Executives’ Organization, ABL Members provide one another with executive leadership coaching through its confidential, professionally-facilitated, peer-CEO Advisory Board Round Tables, executive learning workshops, network of CEO peers, and expert resources.

EndogenX Inc. is engaged in developing, acquiring and commercializing novel pharmaceutical, therapeutic and diagnostic products and applications worldwide. As a drug development company, EndogenX licenses drug candidates as they complete the discovery and early pre-clinical testing phase. These candidates come from many sources, including company-sponsored research, and have primarily come from university laboratories. EndogenX’s focus is to rapidly and cost effectively validate the efficacy and safety of these drugs in humans through clinical trials and general use, prior to seeking an out-license or co-development partner to further develop and commercialize the drug. EndogenX seeks to maintain a well-diversified portfolio of drug candidates in its clinical pipeline to minimize its dependence on any one drug or therapeutic category.

EndogenX is able to address multiple therapeutic categories through its extensive use of third-party consultants, advisors and service providers. Through careful selection of drug candidates and clinical trial locations, the company anticipates its products will rapidly reach approval for human use. Focusing on co-formulations of previously approved drugs significantly reduces clinical testing hurdles and duration. Conducting clinical trials in foreign countries, such as India, can significantly reduce the cost and time for obtaining regulatory approvals. EndogenX has also introduced a wound care product and a non-toxic anti-microbial topical solution for retail sale and distribution.

Joseph has nearly 30 years of senior executive management experience, both in private and publicly traded companies. He has been the Founder or Co-Founder of several organizations, and has served as Chairman, CEO and President. He has also directed successful restructuring and market turnaround of bio-pharmacology and technology firms with experience in evaluating cutting-edge medical applications, accessing their market potential, strategic partnerships, corporate alliances, and shareholder value.

About the Adaptive Business Leaders (ABL) Organization
ABL supports the needs of its Member CEOs by providing a place for top-level executives to draw on the experience, knowledge and skill sets of their peers in a vertical industry, personal advisory board – “multi-coach approach” – setting.

The core component of the CEO Membership experience is the group Round Table meeting. Members meet once a month for a half-day with a group of peer CEOs, Presidents, COOs and Division General Managers from non-competing companies, all from the same industry (healthcare, technology or life sciences), in a trusted and confidential board room-like setting, which allows ABL Members to tackle topics and enhance their decision making and business performance. Topics include: developing and honing new business strategies and best practices, new lines of business, “A-players” on the management team, and an effective board of directors, as well as understanding trends in new markets, mergers and acquisitions, compensation, and other “hot” topics brought to the Round Tables by the Members themselves.

ABL Members also gather several times a year at workshops and conferences to exchange ideas and connect with other chief executives beyond their own CEO peer groups. In effect, ABL Members serve as one another’s business coaches within the Round Tables and are encouraged to connect and leverage their co-Member peers’ particular skills and expertise for additional leadership coaching, one-on-one, outside of their monthly group meeting. In addition, each Round Table’s facilitator also serves as an objective business advisor, offering executive and industry insights and advice.

 ABL's Chief Executive Leadership Development Round Table program is currently offered in California's Greater Los Angeles, Orange and San Francisco County areas. More information about the ABL Organization can be found at http://www.abl.org .