Epocrates CEO Joins ABL Organization

Orange, CA — May 29, 2009 — Rose Crane, CEO of of Epocrates, Inc., has joined the Adaptive Business Leaders Organization (ABL). As part of California’s leading vertical-industry Chief Executives’ Organization, ABL Members provide one another with executive leadership coaching through its confidential, professionally-facilitated, peer-CEO Advisory Board Round Tables, executive learning workshops, network of CEO peers, and expert resources.

Epocrates, Inc. develops clinical information and decision support tools that enable healthcare professionals to find answers more quickly and confidently at the point of care. More than 600,000 healthcare professionals – including one in three U.S. physicians, and half the medical students – use Epocrates’ innovative mobile and web-based products to help them reduce medical errors, improve patient care and increase productivity. The company’s trusted clinical content is developed by physicians and pharmacists and is continuously updated to keep users informed. Founded in 1998, and currently employing more than 200, Epocrates’ investors include the Sprout Group, Interwest Partners, Three Arch Partners, Draper Fisher Jurvetson, Bay City Capital and Goldman Sachs.

Before joining Epocrates, Rose spent over 25 years in the pharmaceutical industry in a variety of leadership roles, including Company Group Chairman at Johnson and Johnson, where she managed the OTC/Nutritional Business worldwide. Her group's acquisition of Pfizer Consumer Healthcare resulted in Johnson & Johnson becoming the largest OTC company worldwide, with a well-balanced portfolio of diverse brands. Rose also served as a Company Group Chairman for J&J’s Consumer, Specialty and Nutritionals business. Prior to Johnson & Johnson, she was President of the U.S. Primary Care division of Bristol-Myers Squibb, responsible for all sales, marketing, regulatory and compliance operations, managing a $6.5 billion budget. Rose earned her BA degree from SUNY Oswego and her MBA from Kent State University.

About the Adaptive Business Leaders (ABL) Organization
ABL supports the needs of its Member CEOs by providing a place for top-level executives to draw on the experience, knowledge and skill sets of their peers in a vertical industry, personal advisory board – “multi-coach approach” – setting.

The core component of the CEO Membership experience is the group Round Table meeting. Members meet once a month for a half-day with a group of peer CEOs, Presidents, COOs and Division General Managers from non-competing companies, all from the same industry (healthcare, technology or life sciences), in a trusted and confidential board room-like setting, which allows ABL Members to tackle topics and enhance their decision making and business performance. Topics include: developing and honing new business strategies and best practices, new lines of business, “A-players” on the management team, and an effective board of directors, as well as understanding trends in new markets, mergers and acquisitions, compensation, and other “hot” topics brought to the Round Tables by the Members themselves.

ABL Members also gather several times a year at workshops and conferences to exchange ideas and connect with other chief executives beyond their own CEO peer groups. In effect, ABL Members serve as one another’s business coaches within the Round Tables and are encouraged to connect and leverage their co-Member peers’ particular skills and expertise for additional leadership coaching, one-on-one, outside of their monthly group meeting. In addition, each Round Table’s facilitator also serves as an objective business advisor, offering executive and industry insights and advice.

 ABL's Chief Executive Leadership Development Round Table program is currently offered in California's Greater Los Angeles, Orange and San Francisco County areas. More information about the ABL Organization can be found at http://www.abl.org .