Robin Raff, ECI Healthcare GM, Joins ABL Organization

Orange, CA — June 29, 2009 — Robin Raff, General Manager and Director of Strategy for ECI Healthcare, has joined the Adaptive Business Leaders Organization (ABL). As part of California’s leading vertical-industry Chief Executives’ Organization, ABL Members provide one another with executive leadership coaching through its confidential, professionally-facilitated, peer-CEO Advisory Board Round Tables, executive learning workshops, network of CEO peers, and expert resources.

ECI Healthcare is a division of Expert Communications, Inc., a full-service direct marketing agency. Its expertise in the healthcare industry spans more than 10 years and has included such clients as Blue Shield of California, Caremark and Secure Horizons, and staff experience on dozens of other healthcare and health-related accounts.

With 25 years of direct marketing experience, Robin has expertise in all aspects of healthcare marketing, with a particular emphasis on Medicare marketing and products/services targeted to the baby boomer and senior market segments. Previously, she worked with the mature market segment at Blue Shield of California, where she developed the strategy for an integrated direct marketing Medicare campaign that exceeded sales goals. She has also held senior management positions with Age Wave Impact; Rauxa Direct; Boomer Business & Beyond, Inc.; G2 Direct and Digital; RiffRaff Communications Inc.; Ogilvy & Mather Direct; Wunderman Cato Johnson; Grey Direct; Hill, Holliday, Connors, Cosmopulos; and Foote Cone & Belding Direct, where she provided strategic direction in the launch of FHP's Senior Care product. Robin has an MBA in Marketing, a Bachelors' degree in Business Administration, and has completed coursework in Biotech Marketing through UC Berkeley.

About the Adaptive Business Leaders (ABL) Organization
ABL supports the needs of its Member CEOs by providing a place for top-level executives to draw on the experience, knowledge and skill sets of their peers in a vertical industry, personal advisory board – “multi-coach approach” – setting.

The core component of the CEO Membership experience is the group Round Table meeting. Members meet once a month for a half-day with a group of peer CEOs, Presidents, COOs and Division General Managers from non-competing companies, all from the same industry (healthcare, technology or life sciences), in a trusted and confidential board room-like setting, which allows ABL Members to tackle topics and enhance their decision making and business performance. Topics include: developing and honing new business strategies and best practices, new lines of business, “A-players” on the management team, and an effective board of directors, as well as understanding trends in new markets, mergers and acquisitions, compensation, and other “hot” topics brought to the Round Tables by the Members themselves.

ABL Members also gather several times a year at workshops and conferences to exchange ideas and connect with other chief executives beyond their own CEO peer groups. In effect, ABL Members serve as one another’s business coaches within the Round Tables and are encouraged to connect and leverage their co-Member peers’ particular skills and expertise for additional leadership coaching, one-on-one, outside of their monthly group meeting. In addition, each Round Table’s facilitator also serves as an objective business advisor, offering executive and industry insights and advice.

 ABL's Chief Executive Leadership Development Round Table program is currently offered in California's Greater Los Angeles, Orange and San Francisco County areas. More information about the ABL Organization can be found at http://www.abl.org .