George Chen, CEO of SoftMaster, Joins ABL Organization

Santa Ana, CA — August 10, 2010 — George Chen, Founder and CEO of SoftMaster Corporation, has joined the Adaptive Business Leaders Organization (ABL). As part of California’s leading vertical-industry Chief Executives’ Organization, ABL Members provide one another with executive leadership coaching through its confidential, professionally-facilitated, peer-CEO Advisory Board Round Tables, executive learning workshops, network of CEO peers, and expert resources.

SoftMaster Corporation is a business process outsourcing and information technology consulting firm, which George founded in June 1996. From offices in both Shanghai and Irvine, George is responsible for the company’s business development, information technology strategy and operations.

George's career spans more than 21 years in information technology. Prior to SoftMaster, he was a Senior Principal Consultant with Unisys Corporation; Database Manager and Senior Oracle DBA of Canon Computer Systems Group; Chief Information Officer for Image Watches, Inc.; and Senior Enterprise Information Architect for Coopers and Lybrand.

George was born and raised in Shanghai, China. After graduating from Shanghai City West high school, he came to the United States to complete his studies, earning his Bachelor of Science degree in Information and Computer Science from the University of California, Irvine, before joining Unisys as a software engineer.

In the University of California extension program, George has also taught several technical classes, including Oracle database performance tuning. He is also a recognized leader in Business Intelligence and Enterprise Data Warehousing, and has been a member of IEEE.

About the Adaptive Business Leaders (ABL) Organization
ABL supports the needs of its Member CEOs by providing a place for top-level executives to draw on the experience, knowledge and skill sets of their peers in a vertical industry, personal advisory board – “multi-coach approach” – setting.

The core component of the CEO Membership experience is the group Round Table meeting. Members meet once a month for a half-day with a group of peer CEOs, Presidents, COOs and Division General Managers from non-competing companies, all from the same industry (healthcare, technology or life sciences), in a trusted and confidential board room-like setting, which allows ABL Members to tackle topics and enhance their decision making and business performance. Topics include: developing and honing new business strategies and best practices, new lines of business, “A-players” on the management team, and an effective board of directors, as well as understanding trends in new markets, mergers and acquisitions, compensation, and other “hot” topics brought to the Round Tables by the Members themselves.

ABL Members also gather several times a year at workshops and conferences to exchange ideas and connect with other chief executives beyond their own CEO peer groups. In effect, ABL Members serve as one another’s business coaches within the Round Tables and are encouraged to connect and leverage their co-Member peers’ particular skills and expertise for additional leadership coaching, one-on-one, outside of their monthly group meeting. In addition, each Round Table’s facilitator also serves as an objective business advisor, offering executive and industry insights and advice.

 ABL's Chief Executive Leadership Development Round Table program is currently offered in California's Greater Los Angeles, Orange and San Francisco County areas. More information about the ABL Organization can be found at http://www.abl.org .