Tony Lee, Co-Chief of Wireless Emporium, Joins ABL Organization

Santa Ana, CA - September 20, 2011 – Tony Lee, Co-CEO of Wireless Emporium, Inc., has joined the Adaptive Business Leaders Organization (ABL). As part of California’s leading vertical-industry Chief Executives’ Organization, ABL Members provide one another with executive leadership coaching through confidential, professionally-facilitated, peer-CEO Advisory Board Round Tables, executive learning workshops, network of CEO peers, and expert resources.

Wireless Emporium, Inc. is a leader in the cell phone accessories and unlocked cell phones market. Wireless Emporium supplies over 200,000 manufacturer-direct products - to consumers, businesses, education, and government institutions - through its portfolio of leading e-commerce web sites.

Established in 2001, Wireless Emporium is a leading incubator and operator of online retail web sites. The company owns several web site companies selling cell phones, cell phone accessories, tablet accessories, and video game accessories. The company offers a variety of quality, manufacturer-direct accessories through its Web sites - WirelessEmporium.com™, CellularOutfitter.com™, CellphoneAccents.com™, PhoneSale.com™, TabletMall.com, FatGamer.com, and also through third-party online sales channels, including but not limited to Amazon.com, Buy.com, and eBay.

In 2011, Wireless Emporium was named to Red Herring's Top 100 North America, an annual list that honors the region's most promising private technology ventures. Wireless Emporium’s manufacturer-direct product line includes cell phone chargers, cases, batteries, covers, faceplates, screen protectors, bluetooth headsets, data connectivity products, and unlocked cell phones at discount prices. The company backs every order with a 100% customer satisfaction guarantee, extended manufacturer warranties, and free first-class shipping - policies that have set them apart from other online retailers and helped earn over one million loyal customers in the U.S. and Canada.

Prior to co-founding Wireless Emporium, Tony owned and operated PowerCell, a successful retail cell phone accessory store in Santa Ana, CA. Earlier, he was a Research Analyst for AutoPacific, Inc., North America's largest automotive marketing and product consulting firm.

Tony earned his BA degree in Economics from the University of California, Irvine.

About the Adaptive Business Leaders (ABL) Organization
ABL supports the needs of its Member CEOs by providing a place for top-level executives to draw on the experience, knowledge and skill sets of their peers in a vertical industry, personal advisory board – “multi-coach approach” – setting.

The core component of the CEO Membership experience is the group Round Table meeting. Members meet once a month for a half-day with a group of peer CEOs, Presidents, COOs and Division General Managers from non-competing companies, all from the same industry (healthcare, technology or life sciences), in a trusted and confidential board room-like setting, which allows ABL Members to tackle topics and enhance their decision making and business performance. Topics include: developing and honing new business strategies and best practices, new lines of business, “A-players” on the management team, and an effective board of directors, as well as understanding trends in new markets, mergers and acquisitions, compensation, and other “hot” topics brought to the Round Tables by the Members themselves.

ABL Members also gather several times a year at workshops and conferences to exchange ideas and connect with other chief executives beyond their own CEO peer groups. In effect, ABL Members serve as one another’s business coaches within the Round Tables and are encouraged to connect and leverage their co-Member peers’ particular skills and expertise for additional leadership coaching, one-on-one, outside of their monthly group meeting. In addition, each Round Table’s facilitator also serves as an objective business advisor, offering executive and industry insights and advice.

 ABL's Chief Executive Leadership Development Round Table program is currently offered in California's Greater Los Angeles, Orange and San Francisco County areas. More information about the ABL Organization can be found at http://www.abl.org .