Co-Chief of Beverly Oncology and Imaging, Ruth Lopez Novodor, Joins ABL Organization

Santa Ana, CA — October 15, 2009 — Ruth Lopez Novodor, Co-CEO of Beverly Oncology and Imaging Medical Group, Inc. (BOI), has joined the Adaptive Business Leaders Organization (ABL). As part of California’s leading vertical-industry Chief Executives’ Organization, ABL Members provide one another with executive leadership coaching through its confidential, professionally-facilitated, peer-CEO Advisory Board Round Tables, executive learning workshops, network of CEO peers, and expert resources.

JCAHO-accredited BOI is a nationally recognized cancer center that's pioneering breakthrough solutions in radiation oncology by merging leading technologies with superior, highly personalized care. As the first to provide IMRT treatments in L.A. County, BOI has emerged into state-of-the-art facilities offering the latest in radiation treatments, diagnostic and imaging services, and clinical trials. Co-CEO since 1980, Ruth has managed BOI’s growth from its first radiation therapy center in the city of Montebello to its current four locations throughout Greater Los Angeles and three locations in Orange County. 

Previously, Ruth was CEO of Americade Home Health Agency, which partnered with BOI to provide end-to-end cancer patient treatment services. Earlier, she was Co-Founder, CEO and Vice Chairman of VivaHealth Plan, a first-of-its-kind HMO providing all-encompassing healthcare services in Spanish. There, Ruth was responsible for establishing the first all Spanish-speaking network of healthcare providers under the name “Spanish Speaking Health Professionals,” as well as for designing the first Latino-oriented health risk assessment tool in conjunction with Latino’s Futures Group out of UCLA.

Ruth was Chairman of the Latin Business Association, the largest organization of Latino business-owners in the U.S. She was a Delegate to the White House on Small Business Administration; a board member of The National Federation of Independent Business; a Los Angeles Impact Task Force member, appointed to identify the impacts of the economic downturn following the 9/11/01 terrorist attacks; a member of Wells Fargo Bank’s Corporate Diversity Council; and a board member for El Proyecto del Barrio, a provider of comprehensive human services for Hispanics and economically disadvantaged people in the San Fernando Valley.

Ruth earned her MBA and BS degree in Business Administration from Pepperdine University. In 1996, she completed the Executive Program for Managed Care at the University of Missouri, at Kansas City’s National Center for Managed Health Care Administration, and Henry W. Bloch School of Business and Public Administration.

About the Adaptive Business Leaders (ABL) Organization
ABL supports the needs of its Member CEOs by providing a place for top-level executives to draw on the experience, knowledge and skill sets of their peers in a vertical industry, personal advisory board – “multi-coach approach” – setting.

The core component of the CEO Membership experience is the group Round Table meeting. Members meet once a month for a half-day with a group of peer CEOs, Presidents, COOs and Division General Managers from non-competing companies, all from the same industry (healthcare, technology or medical device), in a trusted and confidential board room-like setting, which allows ABL Members to tackle topics and enhance their decision making and business performance. Topics include: developing and honing new business strategies and best practices, new lines of business, “A-players” on the management team, and an effective board of directors, as well as understanding trends in new markets, mergers and acquisitions, compensation, and other “hot” topics brought to the Round Tables by the Members themselves.

ABL Members also gather several times a year at workshops and conferences to exchange ideas and connect with other chief executives beyond their own CEO peer groups. In effect, ABL Members serve as one another’s business coaches within the Round Tables and are encouraged to connect and leverage their co-Member peers’ particular skills and expertise for additional leadership coaching, one-on-one, outside of their monthly group meeting. In addition, each Round Table’s Facilitator also serves as an objective business advisor, offering executive and industry insights and advice.

ABL's Chief Executive Leadership Development Round Table program is currently offered in California's Greater Los Angeles, Orange, San Francisco and Santa Clara County areas. More information about the ABL Organization can be found at http://www.abl.org.