Med-Vantage Chief, Peter Goldbach, MD , Joins ABL Organization

Santa Ana, CA — November 1, 2009 — Peter Goldbach, MD, President and CEO of Med-Vantage, Inc., has joined the Adaptive Business Leaders Organization (ABL). As part of California’s leading vertical-industry Chief Executives’ Organization, ABL Members provide one another with executive leadership coaching through its confidential, professionally-facilitated, peer-CEO Advisory Board Round Tables, executive learning workshops, network of CEO peers, and expert resources.

Med-Vantage, Inc. is a software solutions company focused on driving improved healthcare by providing easy-to-use consumer transparency and provider performance management solutions that effectively engage users and support smart value-based choices.

Founded in 2001, Med-Vantage’s customers include health plans, employers and government agencies. Its mission is to power a value-driven healthcare system with informatic solutions that enable: greater transparency; aligned incentives; evidence-based medicine adoption; better communication with clinical exchange; and actionable information to change behavior and make easier health decisions. Med-Vantage is a California-based privately held company that is majority owned by a consortium of Blue Cross and Blue Shield licensees called BP Informatics, LLC. Plans participating in the alliance include Arkansas Blue Cross and Blue Shield, Blue Cross and Blue Shield of Florida (through its subsidiary Navigy, Inc.), Blue Cross of Massachusetts, Blue Cross and Blue Shield of North Carolina (through its subsidiary NobleHealth, Inc.), Health Care Service Corporation, and Highmark Blue Shield Inc.

Peter first joined Med-Vantage as a Trustee, in August 2007, was named Interim CEO in April 2008, and promoted to President and CEO in December 2008. Prior to Med-Vantage, Peter, a board-certified pulmonologist, was the Medical Director for Blue Cross and Blue Shield of Massachusetts, with responsibility for the company’s “Pay for Performance” and eHealth programs. Before that, he was the CEO, Trustee and Medical Staff President of a Boston-area community hospital.

A graduate of UCLA, Peter did his Residency in Pulmonary Medicine at Cedars-Sinai, in Los Angeles. Peter's work home is in San Francisco, but his family home is in Boston. Peter enjoys playing tennis and reading. In addition, he has three adult children.

"ABL has long been an advocate of gaining best business practices though our Executive Round Table program," noted Mimi Grant, President of ABL Organization. "It's exciting to continue this endeavor with Peter as a new Member; he and his fellow Members will be able to leverage one another's expertise and experiences.

About the Adaptive Business Leaders (ABL) Organization
ABL supports the needs of its Member CEOs by providing a place for top-level executives to draw on the experience, knowledge and skill sets of their peers in a vertical industry, personal advisory board – “multi-coach approach” – setting.

The core component of the CEO Membership experience is the group Round Table meeting. Members meet once a month for a half-day with a group of peer CEOs, Presidents, COOs and Division General Managers from non-competing companies, all from the same industry (healthcare, technology or life sciences), in a trusted and confidential board room-like setting, which allows ABL Members to tackle topics and enhance their decision making and business performance. Topics include: developing and honing new business strategies and best practices, new lines of business, “A-players” on the management team, and an effective board of directors, as well as understanding trends in new markets, mergers and acquisitions, compensation, and other “hot” topics brought to the Round Tables by the Members themselves.

ABL Members also gather several times a year at workshops and conferences to exchange ideas and connect with other chief executives beyond their own CEO peer groups. In effect, ABL Members serve as one another’s business coaches within the Round Tables and are encouraged to connect and leverage their co-Member peers’ particular skills and expertise for additional leadership coaching, one-on-one, outside of their monthly group meeting. In addition, each Round Table’s facilitator also serves as an objective business advisor, offering executive and industry insights and advice.

 ABL's Chief Executive Leadership Development Round Table program is currently offered in California's Greater Los Angeles, Orange and San Francisco County areas. More information about the ABL Organization can be found at http://www.abl.org .