Geetha Rao, Ph.D., CEO of MyMedFax, Inc., Joins ABL Organization

Santa Ana, CA — December 21, 2010 — Geetha Rao, Ph.D., Co-Founder and CEO of MyMedFax, Inc., has joined the Adaptive Business Leaders Organization (ABL). As part of California’s leading vertical-industry Chief Executives’ Organization, ABL Members provide one another with executive leadership coaching through its confidential, professionally-facilitated, peer-CEO Advisory Board Round Tables, executive learning workshops, network of CEO peers, and expert resources.

MyMedFax, Inc. is a personal health records services company.

Geetha has over 20 years of experience in high-risk technologies. She has been CEO of Springborne Life Sciences, VP of Strategy & Risk Management at Triple Ring Technologies, Chief Corporate Development Officer at Molecular Image, Inc., and President and CEO of Norgren Systems, a biotechnology/drug discovery automation company.

Geetha has provided advisory services and interim management to medical device, biotechnology and other life-sciences enterprises with a focus on emerging business challenges and operational excellence that meets best-in-class, international standards. She is an internationally recognized expert in risk management and liability and has served on several international policy-making bodies and as an invited expert to regulatory agencies, including the FDA, ISO Technical Committees, GHTF, and European Notified Bodies. She has also consulted to major multi-nationals in medical devices, pharmaceuticals, biotechnology, healthcare providers, government agencies, trade associations, non-profit organizations, venture and investment firms, and law firms. Her focus has been on regulatory and legal problem-solving for submissions, FDA and notified body inspections and audits, adverse events, and liability. She has addressed numerous industry forums and the press on issues of management of product and process quality and business risks.

Geetha serves as Life Sciences Program Chair for Astia, formerly Women’s Technology Cluster; Chair of ASQ Biomedical Division, Northern California Discussion Group; and on several non-profit and advisory boards. She has previously chaired the MIT/Stanford Venture Lab’s Emerging Business Track for Life Sciences, and has been a guest faculty on Stanford University’s Biodesign Innovation Program.

Geetha is a graduate of the Indian Institute of Technology, Madras, and holds a Ph.D. from MIT and a Masters from Stanford University’s Graduate School of Business, where she was a Sloan Fellow. She has held Professional Engineer licenses in Civil and Mechanical Engineering in the State of California.

About the Adaptive Business Leaders (ABL) Organization
ABL supports the needs of its Member CEOs by providing a place for top-level executives to draw on the experience, knowledge and skill sets of their peers in a vertical industry, personal advisory board – “multi-coach approach” – setting.

The core component of the CEO Membership experience is the group Round Table meeting. Members meet once a month for a half-day with a group of peer CEOs, Presidents, COOs and Division General Managers from non-competing companies, all from the same industry (healthcare, technology or life sciences), in a trusted and confidential board room-like setting, which allows ABL Members to tackle topics and enhance their decision making and business performance. Topics include: developing and honing new business strategies and best practices, new lines of business, “A-players” on the management team, and an effective board of directors, as well as understanding trends in new markets, mergers and acquisitions, compensation, and other “hot” topics brought to the Round Tables by the Members themselves.

ABL Members also gather several times a year at workshops and conferences to exchange ideas and connect with other chief executives beyond their own CEO peer groups. In effect, ABL Members serve as one another’s business coaches within the Round Tables and are encouraged to connect and leverage their co-Member peers’ particular skills and expertise for additional leadership coaching, one-on-one, outside of their monthly group meeting. In addition, each Round Table’s facilitator also serves as an objective business advisor, offering executive and industry insights and advice.

 ABL's Chief Executive Leadership Development Round Table program is currently offered in California's Greater Los Angeles, Orange and San Francisco County areas. More information about the ABL Organization can be found at http://www.abl.org .